At its most basic form, jury consulting involves conducting organized mock trials to 'test' a case before actually going to trial. Like any effective scientific experiment, tests are conducted in the form of alternative arguments, theories and litigation graphics, and then, these results are tabulated and analyzed. Similar to the science experiment, the more one tests, the more accurate the results.
A2L Consulting’s jury consulting team is composed of only the industry’s top researchers used to working on bet-the-company matters. All are nationally recognized experts in their field. Each have been asked to present their thoughts and ideas on a variety of topics for large pieces of litigation, national news media, conferences and association meetings throughout the country.
Our jury consulting approach to each case relies on our experience and the latest research on witness credibility, persuasion, memory retention, and communication. Realizing that every case requires different research methodologies, we work to custom-tailor our services to accommodate your needs and bring a new, creative approach to each case.
The term jury consulting is something of a misnomer since many of the cases we consult on are actually bench trials. In these cases, our teams works to simulate your Judge as closely as possible. When available, we recommend the use of carefully chosen retired Judges to preside over a mock bench trial. As a result we often use the trial consulting to describe our services more accurately.
The trial consulting-related services that we provide include but are not limited to the following (click any topic to learn more):
Jury Consulting Article: Who Are The Highest-Rated Jury Consultants?
Jury Consulting Video: 12 Things Every Mock Juror Ever Has Said
Jury Consulting Article: 12 Insider Tips for Choosing a Jury Consultant
Jury Consulting Article: The Curse of Bullet Points - The Redundancy Effect
Jury Consulting 3-Year Study: Why Trial Attorneys and Jurors Communicate Differently
A2L Consulting Voted the Best Jury Consultants by Readers of LegalTimes
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One important factor which immediately sets A2L Jury Consulting apart from its competitors is the fact that A2L Consulting is attorney-owned and operated. As a result, the team at A2L can immediately grasp even the most complex legal issues, and can offer a higher level of insight into the development of effective trial presentations and strategies. This critical distinction also serves to save your client money by allowing the trial team to focus solely on its case, rather than having to waste valuable time explaining basic legal concepts. This advantage is particularly important in the context of litigation because of the rigid deadlines and intense time pressure which litigators often face.
To learn more about our trial strategy and exhibit techniques, to have a presentation made to your firm on these and other subjects, to request a proposal for upcoming litigation or to simply ask a question, please contact us.
"We made the right decision when we hired you. You are absolutely the best."
Holland & Knight"I am very happy with the quality of A2L's work and happy with the graphics. One of the best jury consultants I have worked with."
Gibson Dunn & Crutcher"If you are in need of highly qualified, creative, diligent and personable providers of trial graphics, I recommend A2L. They were wonderfully helpful and supportive of our team and demonstrated, repeatedly, real skill in creating graphic and demonstrative exhibits that captured the essence of our presentation. Just as important, they did this under extreme time and quality pressure and, always, with a smile."
Foley & Lardner"Your team did a very nice job on the simulation in the engine case and I will certainly keep and your team in mind for future litigation support needs."
Finnegan"You guys were great, I’ll definitely use you again."
Fidelity National Law GroupPersuadium (formerly A2L Consulting) has extensive experience in complex litigation. For more than twenty-five years, we have worked with all top law firms on more than 10,000 matters with at least $2 trillion cumulatively at stake. Persuadium is regularly voted best jury consultants, best trial consultants, and best litigation graphics consultants.
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